At UCLA’s Center for the Art of Performance, we tend to mark each season gone by with a set of programs that we have supported, commissioned, produced and presented. It is safe to say that this past season has been unlike any other in our history. As we near its conclusion, this tends to also be when we announce the incoming projects ahead, seek membership renewals, celebrate the plethora of new productions and enlist subscriptions from our stalwart audiences.
This year, we are not going to announce the 2021-22 Season as per tradition. Instead, we will be announcing our upcoming programs quarterly. This feels wise and true given what the last year has wrought. Our financial ability to make long term advance commitments is also much more precarious than before. I am proud and amazed by what the staff and the artists have pulled together over a season spent largely in distanced quarantine, change and uncertainty. It is a testament to an incredible drive to share some pretty awesome lemonade made out of a boatload of LEMONS.
As we begin to see things opening up in Los Angeles, throughout the U.S. and internationally, it is cause for ebullient hopefulness. In hearing from so many of you and the artists themselves, there is a growing sense of relief at being able to do some of our most meaningful activities together again.
As Los Angeles reopens, CAP UCLA will continue to adjust our approach. For the first time in CAP UCLA’s history, we will bring an ambitious and wildly creative installation project to L.A. in July (stay tuned). This fall, we will celebrate the ten-year history of the Center for the Art of Performance! We are bringing back the Tune In Festival which is being filmed throughout the summer and we will continue to populate the CAP UCLA Online channel that has become a beacon for over 55,000 people from literally all over the world.
In fact, 74% of you who joined us in the digital realm this past year were first time attendees to CAP UCLA programs. Not only did you conjoin with the Los Angeles family of supporters, you also sent us contributions and words of such eloquent appreciation that truly kept us going. As did the support from our Executive Producer Council, members and donors and from some vital foundation grants. It probably goes without saying that absorbing a year with no ticket revenue takes a hefty amount of creative maneuvering. I know many assume that UCLA funds the Center’s work, and while that is true in part, it is by no means the lion’s share of our operation, which actually comes from ticket revenue and charitable donations.
Where 2021 will continue to yield little or no earned income, I cannot express our gratitude for your support more emphatically, and now we need your support more than ever. By now you all know that every dollar counts and will continue to as we move forward, so please give what you can.
There is going to be a great deal of exciting programming and inspiration to discover in the upcoming year and we are going to share it with you in the months ahead. For now, we are steady on and full of gratitude for all that you have done and continue to do on our behalf and for the incredible imaginative impact and resilience of artists the world over.
Executive and Artistic Director
UCLA’s Center for the Art of Performance