Welcome to UCLA Live’s 2010-11 Season!

Greetings true believers,

Jessica Wolf here, senior publicist for UCLA Live. And, well if that salutation doesn’t establish me as some kind of pop-culture geek I’m not sure what will.  Of course a general penchant for pop-culture geekdom is partially what makes me suited for a gig that requires pumping up the programming of UCLA Live. I think, if you’re like me and love music, pop-culture, spoken word and performing arts in general, you’ll find much to geek out over too as I say….welcome to UCLA Live’s 2010-11 season, which is accompanied by this brand-spanking new UCLA Live website.

Here you’ll find a wealth of information on our program, our awesome events, this new “Live Wire” blog, tips on how to get here and where to park (it’s really easy!) and  oh yes, even buy tickets.

That’s right. Tickets are officially on sale today for subscriptions to our 2010-11 season which includes something for every culture lover via a truly vibrant panoply of music, dance and spoken-word. Click around the calendar section, or sit back and flip through our series brochure to read up on the stellar acts we have lined up for you as you make your series selections.

Series subscription prices represent 20% off individual ticket prices, the biggest discount we’ve ever offered, so grab one (or more) series packages while the grabbing is good (through July 18). You’ll get the best possible seats and first dibs on individual tickets to any add-on shows throughout the year. You’ll also get the chance to purchase individual tickets to any shows not in your subscriber package a week before they go on sale to the general public Aug. 9. Sign up for our periodic e-news newsletter and we’ll keep you in the loop.

Feel like mixing it up? Not a problem. Choose your own UCLA Live 2010-11 adventures with our (aptly titled) Choose-Your-Own subscription offer. You’ll save 15% on tickets when you mix and match four or more events.

We want to make sure everyone has the opportunity to enjoy UCLA Live subscriber benefits. To that end, we’ve established a new payment-plan option this year. Pay half at the time of your order and pay the rest by Aug. 16.

Above all, please enjoy the season. We’re incredibly proud of it and proud to be part of the cultural flavor of this fabulous city. This communiqué is reaching you from the basement of Royce Hall where we are all debating what our favorite shows this year are (more to come on that front in a future blog entry). There’s so much to choose from.

Visit the Live Wire blog often and share your thoughts on our shows, and even on other performing arts from around the city and country that thrill and inspire you. We love to hear from our patrons and look forward to making some great memories in Royce Hall this year.

Stay tuned…..

Thoughts from the staff of CAP UCLA