CAP UCLA’s Relief Fund
The 2020-21 Season will be unlike any before in the history of CAP UCLA, as we develop flexible new ways to connect artists and audiences. To ensure the recovery and vitality of CAP UCLA’s programs in this unprecedented moment, we are asking our supporters and members to help us raise $1 million to support live performances, to develop innovate new ways to incorporate digital platforms into our ongoing programming, and to create income streams for the diverse artists we champion — groundbreaking artists whose livelihoods have almost completely disappeared amidst COVID-19.
We hope you will join with us to imagine and create future possibilities.
A message from CAP UCLA Executive Producer Council President, Marla Mayer:
Each year, CAP UCLA relies on gifts and memberships to support its presentation of contemporary artists of the stage. This is truer today than ever in the past.
2020 has been one of the most challenging years for CAP UCLA and for the entire performing arts sector. The immediate financial impact of postponing all of CAP UCLA’s spring shows and canceling Royce Hall rentals was devastating: between returned tickets and lost rental income, CAP UCLA took a hit of nearly $2.7 million. For performing artists, the devastation was even more profound as they saw their livelihoods and gig economy disappear almost overnight. And audiences – an adventurous group of strangers sitting together in the dark – suddenly found themselves isolated at home, missing the solace and connection of live performance.
In these extraordinary times, when earned revenue is unpredictable, philanthropic support has taken on an even more significant role. CAP UCLA’s Executive Producer Council has been working closely with Kristy and the CAP UCLA staff to ensure that there will be robust resourcing to support the 2020-21 season. I am convinced that the only way we will get through our current global crisis is by coming together.
I hope, if you have the means, that you will consider supporting our ambitious effort to raise $1 million this season. Together, we can help spur the recovery and vitality of the performing arts and ensure that CAP UCLA will have the resources to offer a 2020-21 season full of wonderment, hopefulness and care. I warrant we could all use more of that in our lives right now.
Your support is deeply appreciated in these extraordinary times.
If you have the means, we hope you will consider supporting one of the following CAP UCLA initiatives this summer (please click on the image for more information):
At CAP UCLA, membership matters. Members form a vibrant community of engaged arts enthusiasts whose passion, generosity and commitment have a vital impact on the contemporary performing arts ecology. This season, members will enjoy full access to all digital programming from the comfort and safety of home, along with other opportunities to engage with fellow members, artists and CAP leadership.
CAP UCLA will be welcoming a dynamic lineup of contemporary performing artists to our live and virtual stages during our 2020-21 Season. We are excited to offer audiences a program full of wonderment, hopefulness and care. By making a gift to support CAP UCLA now, you will ensure that we continue to thrive and to connect artists and audiences even in a time of crisis and isolation.
As part of our institutional commitment to artists, CAP UCLA is awarding a number of commissions to the artists we champion. These commissions will ensure that artists continue to create new works that have an income stream. The resulting micro-productions will be incorporated into CAP UCLA’s innovative digital platforms, where they will be accessible to audiences everywhere.
By supporting a commission, you will forge a unique relationship with artists by underwriting their creative work.
CAP UCLA believes that exposure to the performing arts can have a powerful and lasting impact on a young person. Through Design for Sharing, we offer free arts activities to over 10,000 students annually from more than 100 public schools across Los Angeles County. When schools resume in August, whether in classrooms or remotely, we will be offering virtual live programming and hands-on activities until we can once again welcome students and teachers to Royce Hall on the UCLA campus.
There are plenty of other ways to support CAP UCLA. If you are interested in learning more, please visit our support page.
Did you know that the new COVID-19 Relief Bill includes an incentive for charitable donations? Recent changes to law affecting contributions: A new, one year (2020) above-the-line deduction for cash contributions up to $300 to organizations like the Center for the Art of Performance for all taxpayers (not just those who itemize deductions). For individual taxpayers who itemize their deductions, the limit on deductions for contributions is suspended for 2020.